Grammy Award-winning singer Ed Sheerans “Shape of you” is the most watched international video on YouTube in India.
‘Shape of You’:
- “Shape of You” is a song by English singer-songwriter Ed Sheeran.
- It was released as a digital download on 6 January 2017 as one of the double lead singles from his third studio album ÷ (2017), along with “Castle on the Hill”.
- The Producers of “Shape of You” are Ed Sheeran and Steve Mac.
- It also has a huge number of covers on the video sharing website.
- The song, which released in January.
- The dancehall-infused pop song.
- It also has a huge number of covers on the video sharing website.
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Director of International Music and Publishing at Sony Music Entertainment India:
- Arjun Sankalia, Director-International Music and Publishing at Sony Music Entertainment India, said in a statement.
- We knew we had a hit the day the song was released.
- It’s appeal is universal as can be seen by the multitude of covers in various Indian styles and languages.
- In addition,we’re extremely proud to say India has made this song its own.
- “It naturally follows for ‘Shape of you’ to be the most watched international video on YouTube in India.
- Also said,we’re looking forward to hitting 300 million views by the end of this year.
It also topped the 2017’s’ Mid-Year Top 10 Selling Digital Songs by Nielsen Music.
