Digital Marketing – In the times of quarantine.
First, it all came to our ears as a rumour but when all hell broke loose every scene changed into an utter chaos. Yes, we all, even our grandparents, were naïve about the disease that corona brought in. Within weeks, every country started its fight against this pandemic, so did India. Everything went under a complete lockdown – Imagine a world behind bars – just to prevent its further spread and damage. However, this menace couldn’t even shake the courage of this youngest and determined entrepreneur and digital marketer, who currently acts as a CEO of his own founded company “Smarter Circle”. In his own words, it was a hard chunk to chew for the whole of the world and it was not a piece of cake for me either, but it is only the bigger tides that brings the good swimmer into the limelight. According to Ishu Preet Singh, challenges are meant to be faced and conquered not denied and shunned.
This lad was just 12 years when he started his journey as a digital marketer and he is 16 now and the owner of a company, this altogether says a lot about his success. In these pandemic times when gradually everything business went shut he stood firm and professional in dealing with the situation. The support from his team acted as a blessing in disguise for me, says Ishu. Even in these economical crisis he kept the momentum up and supervised his team well and managed to pay salary to his employees.
Apart from his professional side, this young entrepreneur bears a good dedication towards serving humanity, so in these pandemic times he kept himself involved in self-help groups and NGOs, working for and looking after the poor and needy ones in and around his locality. In parallel to helping others, he was aiding his company too, saving it from being hit by the worst hit of the pandemic. On account of the continuous hikes in the pandemic every business showed up the decline, so did Ishu’s but even in these bad times he kept himself busy with learning and exploring his business and other matters related to it. He got further chance to work on his skill and techniques. On such pretext, he is now a more qualified digital marketer, more aggressive and determined man in many ways. For many, these hard times may have appeared as wrathful but for him, they turned out to be blessings in disguise, they taught him patience and perseverance to such level what thousands of teachers might have failed even to show him a glimpse of.