Bollywood actress Alia Bhatt has been roped in to endorse an online jewellery platform with an aim to target young shoppers.
Alia has a distinctive style
- Alia, the first celebrity to endorse the brand Bluestone.com,
- in addition says she loves the concept of shopping for jewellery in the virtual world.
- “The brand complements my personal style beautifully as it is contemporary,
- elegant and offers a fantastic range of eclectic designs for every occasion,” Alia said in a statement.
- The “Udta Punjab” actress in addition said: “Today’s modern shopper who is constantly on the move
- will love the thousands of design options and ease of shopping.”
- Furthermore, speaking on the association, Gaurav Singh Kushwaha, founder and CEO, BlueStone.com, said:
- “We are at an inflection point and a young icon like Alia
- can help connect with our core audience and enable exponential growth.
- “She is the perfect embodiment of what we stand for – a distinctive style, confident and a sparkling personality.”
- In addition of the brand association,
- Alia will feature in the latest brand campaign to be aired in August,consequently ahead of the festive season.
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