Bollywood actress Alia Bhatt has been roped in to endorse an online jewellery platform with an aim to target young shoppers.

Alia has a distinctive style

  • Alia, the first celebrity to endorse the brand,
  • in addition says she loves the concept of shopping for jewellery in the virtual world.
  • “The brand complements my personal style beautifully as it is contemporary,
  • elegant and offers a fantastic range of eclectic designs for every occasion,” Alia said in a statement.
  • The “Udta Punjab” actress in addition said: “Today’s modern shopper who is constantly on the move
  • will love the thousands of design options and ease of shopping.”
  • Furthermore, speaking on the association, Gaurav Singh Kushwaha, founder and CEO,, said:
  • “We are at an inflection point and a young icon like Alia
  • can help connect with our core audience and enable exponential growth.
  • “She is the perfect embodiment of what we stand for – a distinctive style, confident and a sparkling personality.”
  • In addition of the brand association,
  • Alia will feature in the latest brand campaign to be aired in August,consequently ahead of the festive season.

Also Read:After bihari , Alia ready to play Kashmiri girl in “Raazi”

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