“Toilet: Ek Prem Katha” actor Akshay Kumar, who took on the unveiling of 24 toilets over 24 hours on Instagram on Monday, says his aim is to spread a wave of positive conversation about sanitation across the country. He believes that toilet is a taboo subject, but he wants people need to realise that it is a crucial part of everyday life.

24 hours 24 toilets challenge :

  • On Monday, Akshay began unveiling images of 24 toilets across smaller villages in
  • Jaipur, Delhi, Rewri, Mohali, Karnal, Panipat, Kota, Yamuna Nagar, Narnaul and Gurugram,
  • on social media via Instagram, read a statement from Viacom18 Motion Pictures.
  • The activity is reflective of the ethos of “Toilet: Ek Prem Katha”, which strives to address the
  • subject of open defecation in India, in an entertaining manner.
  • Talking about it, Akshay said: “Toilets can be such a taboo subject, but it’s such an important
  • part of everyday life that many of us take for granted. This campaign is a small, but
  • hopefully impactful contribution from the team of ‘Toilet: Ek Prem Katha’ towards giving the people
  • in these cities a much needed resource, and making sanitation a part of their conversations in a positive manner.”
  • Commenting on the association, Rudraup Datta, Marketing Head, Viacom18 Motion Pictures, said:
  • “It is often said that cinema is an agent of social change and with ‘Toilet Ek Prem Katha’
  • we have a complete family entertainer which highlights one of the biggest issues faced by our country; open defecation.
    Aslo read:Akshay Kumar to be face of Ayurvedic personal care brand!
  • “Thanks to Akshay Kumar, we have been able to implement the campaign for 24 toilets/24 hours as
  • an effort to take this mission to the ground level, driven by Caya.
  • With Instagram on board, we can leverage it digitally and reach out to millions of
  • consumers and hope to inspire and encourage them to join the fight against this stigma.”
  • Directed by Shree Narayan Singh, the film is a satirical take on a battle against the age old
  • tradition of open defecation in the country. The movie will release on Friday.


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